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Excellence in sales is an issue for the entire company

  • Holger Dannenberg
  • Dirk Zupancic

Abstract

Excellence in sales and customer management are not matters that solely concern sales employees. There is hardly a department that does not contribute towards the success of sales. The times are long past in which selling products and services was exclusively the task of the sales department. Today, there are numerous levels of contact that can have a considerable effect on sales success, between companies and customers outside sales. Thus every department and every employee within a company is directly or indirectly responsible for achieving excellence in sales (Briody 2007, p.36).

Keywords

Senior Management Customer Relationship Management Corporate Strategy Internal Image Entire Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Holger Dannenberg
  • Dirk Zupancic

There are no affiliations available

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