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Introduction: Excellence in sales and customer management

  • Holger Dannenberg
  • Dirk Zupancic

Abstract

Mercuri International, as the leading European sales consultation and training company, carried out one of the major international studies into success factors for excellence in sales together with the Institute of Marketing and Retailing from the University of St. Gallen in Autumn 2006. On the basis of this study we identified how companies can achieve excellence in sales and customer management.

Keywords

Trade Fair Success Factor Sales Management Sales Department Customer Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Holger Dannenberg
  • Dirk Zupancic

There are no affiliations available

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