This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2008 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH
About this chapter
Cite this chapter
Poth, L., Poth, G., Pradel, M. (2008). S. In: GABLER KOMPAKT-LEXIKON MARKETING. Gabler. https://doi.org/10.1007/978-3-8349-8773-0_19
Download citation
DOI: https://doi.org/10.1007/978-3-8349-8773-0_19
Publisher Name: Gabler
Print ISBN: 978-3-8349-0141-5
Online ISBN: 978-3-8349-8773-0
eBook Packages: Business and Economics (German Language)