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© 2008 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH
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Poth, L., Poth, G., Pradel, M. (2008). O. In: GABLER KOMPAKT-LEXIKON MARKETING. Gabler. https://doi.org/10.1007/978-3-8349-8773-0_15
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DOI: https://doi.org/10.1007/978-3-8349-8773-0_15
Publisher Name: Gabler
Print ISBN: 978-3-8349-0141-5
Online ISBN: 978-3-8349-8773-0
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