The Business Plan and Formation of the Enterprise

  • Christine K. Volkmann
  • Kim Oliver Tokarski
  • Marc Grünhagen


The future of an enterprise depends on sound prior planning; business planning contains the intellectual anticipation of the future of an enterprise, forming the nucleus for the later development of the enterprise. In advance of working out a comprehensive business plan, a short feasibility study is often carried out in order to investigate the fundamental practicability of the envisioned venture project by means of a preliminary rough analysis [Allen (2003)]. If no customer demand or willingness of customers to pay is detected for the intended product or service offer, this particular venture-project should, if considered realistically, already be abandoned in the phase of the feasibility study. Alternatively, after a successful rough analysis a detailed business plan can be prepared.


Corporate Governance Legal Form Financial Plan Income Statement Business Idea 
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Recommended Literature

Business Plan

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Choosing a legal form for a new enterprise

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2010

Authors and Affiliations

  • Christine K. Volkmann
    • 1
  • Kim Oliver Tokarski
    • 2
  • Marc Grünhagen
    • 3
  1. 1.University of WuppertalGermany
  2. 2.University of Applied SciencesSwitzerland
  3. 3.University of WuppertalGermany

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