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The Business Plan and Formation of the Enterprise

  • Christine K. Volkmann
  • Kim Oliver Tokarski
  • Marc Grünhagen

Abstract

The future of an enterprise depends on sound prior planning; business planning contains the intellectual anticipation of the future of an enterprise, forming the nucleus for the later development of the enterprise. In advance of working out a comprehensive business plan, a short feasibility study is often carried out in order to investigate the fundamental practicability of the envisioned venture project by means of a preliminary rough analysis [Allen (2003)]. If no customer demand or willingness of customers to pay is detected for the intended product or service offer, this particular venture-project should, if considered realistically, already be abandoned in the phase of the feasibility study. Alternatively, after a successful rough analysis a detailed business plan can be prepared.

Keywords

Corporate Governance Legal Form Financial Plan Income Statement Business Idea 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Recommended Literature

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2010

Authors and Affiliations

  • Christine K. Volkmann
    • 1
  • Kim Oliver Tokarski
    • 2
  • Marc Grünhagen
    • 3
  1. 1.University of WuppertalGermany
  2. 2.University of Applied SciencesSwitzerland
  3. 3.University of WuppertalGermany

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