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Dienstleistungsbeziehungen im Gesundheitswesen – Ein Überblick zum Konzept „Shared Decision Making“ in der Arzt-Patienten-Interaktion

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Management von Kundenbeziehungen

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Zusammenfassung

Die Marketing- und Dienstleistungsforschung beschäftigt sich in jüngerer Vergangenheit zunehmend auch mit Gesundheitsmärkten und dem öffentlichen Gesundheitswesen (Singh et al. 2004; Berry/Bendapudi 2007; Stremersch 2008). Diese Entwicklung an der Schnittstelle zwischen Marketing und Gesundheit zeigt sich auch an einer Reihe von Special Issues zur Thematik Gesundheit in marketingorientierten Zeitschriften (Beispiele sind folgende Ausgaben: „Health and Marketing” (International Journal of Research in Marketing 2008), „Pharmaceutical Marketing” (Journal of Consumer Marketing 2005), „Managing the Future of Health Care Delivery” (Journal of Business Research 2004), „Health Care Research” (Journal of Business Research 2000) an der Fülle von Marketingthemen in der sozialmedizinischen Literatur sowie an der Existenz verschiedener Schnittstellen-Zeitschriften (z. B. Health Marketing Quarterly, Marketing Health Services, Journal of Health Care Marketing).

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Authors and Affiliations

  1. Instituts für Marketing & Dienstleistungsforschung, Universität Rostock, Rostock

    Prof. Dr. Martin Benkenstein (Direktor)

  2. Institut für Marketing & Dienstleistungsforschung, Universität Rostock, Rostock

    Dr. Sebastian Uhrich (wissenschaftlicher Mitarbeiter)

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  1. Prof. Dr. Martin Benkenstein
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  1. Frankfurt School of Finance & Management, Frankfurt

    Dominik Georgi (Dienstleistungsmanagement) (Dienstleistungsmanagement)

  2. Universität Hohenheim, Hohenheim

    Karsten Hadwich (Inhaber des Lehrstuhls für Dienstleistungsmanagement) (Inhaber des Lehrstuhls für Dienstleistungsmanagement)

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Benkenstein, M., Uhrich, S. (2010). Dienstleistungsbeziehungen im Gesundheitswesen – Ein Überblick zum Konzept „Shared Decision Making“ in der Arzt-Patienten-Interaktion. In: Georgi, D., Hadwich, K. (eds) Management von Kundenbeziehungen. Gabler. https://doi.org/10.1007/978-3-8349-8745-7_19

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