Product- and Geographic Boundary Dynamics under Foreign Competition Pressure
The following Chapter 2 is based on, and follows Hutzschenreuter and Gröne, 2009a). As outlined, this chapter focuses on the study of product- and geographic boundary dynamics in the face of foreign competition pressure. It thereby addresses boundary dynamics on firms' two main growth trajectories. In addition to a vast number of studies on either product- or geographic scope, these two scope dimensions, in combination, have been the subjects of several empirical studies (e.g., Wiersema and Bowen, 2008; Meyer, 2006; Matraves and Rodriguez, 2005; Goerzen and Beamish, 2005; Rondi, Sleuwaegen and Vannoni, 2003; Goerzen and Beamish, 2003; Denis, Denis and Yost, 2002; Hitt, Hoskisson and Kim, 1997; Tallman and Li, 1996; Simmonds and Lamont, 1996; Vachani, 1991; Kim, 1989; Grant, Jammine and Thomas, 1988; Bühner, 1987). Most have assessed the relationship between product- and geographic scope and firm performance, as well as moderating effects either scope dimension has or does not have on the relationship between the other scope dimension and firm performance.
KeywordsDomestic Firm Core Business North American Free Trade Agreement Product Portfolio German Firm
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