An exploratory study of the institutional entrepreneur's resources in the design of legitimised voluntary sustainability initiatives for supply chains
An inductive, exploratory case study was conducted due to the lack of prior research that addresses the research phenomenon and empirical evidence on key resources that enable companies to establish voluntary sustainability initiatives for supply chains (Eisenhardt & Graebner, 2007). Of the existing inductive research strategies, ‘analytical induction’ was chosen (Manning, 1982).
KeywordsSupply Chain External Stakeholder Interview Partner Sustainable Supply Chain Management Institutional Entrepreneur
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