Motivation for CR

  • Erik G. Hansen


Organisations as well as individual organisational members have different value systems and, hence, also different motivations for engaging in CR. In the following sections, I develop a better understanding of these motivations. First, I present a meta-analysis on empirical findings. Second, I develop two general motivations called the moral case and the business case.


Social Responsible Investment Corporate Social Performance Business Case Moral Conflict Moral Case 
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2010

Authors and Affiliations

  • Erik G. Hansen

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