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  • Erik G. Hansen

Abstract

Corporations, with their large-scale organisations often spanning across the globe, have more power than ever to engage in CR and, hence, to contribute to sustainable development. Leading corporations make CR an integral part of products and services across the entire value chain; educate consumers and influence consumer needs; develop their employees in more holistic forms; demonstrate a proactive CR position towards their investors; and engage with governments to develop more responsible market frameworks. As these examples show, CR is a collaborative approach in which companies can take a very influential role.

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2010

Authors and Affiliations

  • Erik G. Hansen

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