Abstract
The qualitative approach taken in this thesis emphasizes discovery over confirmation (Holliday 2008, p. 6) and explores the perception of remote services from a customer's perspective. This study aims to provide insight into relevant individual and situational circumstances that affect the remote service perception. Based on these insights, a comprehensive conceptual framework of factors that influence the perception of remote services is developed. This forms the foundation for the subsequent steps in the research process and allows the relevant constructs to be operationalized in the quantitative study.
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© 2009 Gabler | GWV Fachverlage GmbH
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Wünderlich, N. (2009). Qualitative Exploratory Interview Study. In: Acceptance of Remote Services. Gabler. https://doi.org/10.1007/978-3-8349-8533-0_5
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DOI: https://doi.org/10.1007/978-3-8349-8533-0_5
Publisher Name: Gabler
Print ISBN: 978-3-8349-1957-1
Online ISBN: 978-3-8349-8533-0
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