Abstract
With the theoretical groundwork laid (Chapters 2 & 3) and the questionnaire on hand (Chapter 4) the empirical investigation of the research model and hypotheses was started. The empirical study was conducted on a set of 224 emerging – i.e. young, technology savvy and growth oriented – companies. As discussed in Chapter 2 these companies possess unique characteristics, liabilities and strengths which make them particularly worthwhile objects for the study of market-driving behavior. Their dynamism, innovativeness and entrepreneurial character should provide the preconditions for acting in a market-driving way.
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© 2010 Gabler | GWV Fachverlage GmbH
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Neuenburg, JP. (2010). Empirical study of market-driving behavior in emerging technology firms. In: Market-Driving Behavior in Emerging Firms. Gabler. https://doi.org/10.1007/978-3-8349-8492-0_5
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DOI: https://doi.org/10.1007/978-3-8349-8492-0_5
Publisher Name: Gabler
Print ISBN: 978-3-8349-2058-4
Online ISBN: 978-3-8349-8492-0
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