Empirical study of market-driving behavior in emerging technology firms
With the theoretical groundwork laid (Chapters 2 & 3) and the questionnaire on hand (Chapter 4) the empirical investigation of the research model and hypotheses was started. The empirical study was conducted on a set of 224 emerging – i.e. young, technology savvy and growth oriented – companies. As discussed in Chapter 2 these companies possess unique characteristics, liabilities and strengths which make them particularly worthwhile objects for the study of market-driving behavior. Their dynamism, innovativeness and entrepreneurial character should provide the preconditions for acting in a market-driving way.
KeywordsPartial Little Square Path Coefficient Company Performance Average Variance Extract Formative Construct
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