Communities have long been a predominant topic for theorists and are one of the most discussed terms in the western world (e.g. Kozinets 2002a, p. 21; Durkheim [1893] 1999; Toennies [1887] 1991; Weber [1922] 1978; Etzioni 1993; Maffesoli 1996; Putnam 1995; Wellman 2001). For the community phenomenon a multiplicity of definitions exist and it is discussed in a broad variety of research areas. The comprehensive classification of 94 different community definitions developed by Hillery (1955) is a valuable overview. Figure 1 shows the classification for a “generic community”.


Transaction Cost Innovation Process Online Community Brand Loyalty Product Development Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Gabler | GWV Fachverlage GmbH 2009

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  • Philipp Wiegandt

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