Communities have long been a predominant topic for theorists and are one of the most discussed terms in the western world (e.g. Kozinets 2002a, p. 21; Durkheim  1999; Toennies  1991; Weber  1978; Etzioni 1993; Maffesoli 1996; Putnam 1995; Wellman 2001). For the community phenomenon a multiplicity of definitions exist and it is discussed in a broad variety of research areas. The comprehensive classification of 94 different community definitions developed by Hillery (1955) is a valuable overview. Figure 1 shows the classification for a “generic community”.
KeywordsTransaction Cost Innovation Process Online Community Brand Loyalty Product Development Process
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