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Methodology – Preparing and Conducting Qualitative Research

  • Matthias Daub

Abstract

This chapter shows how we execute the empirical part of our study. We have decided to use case studies to explore and explain the new phenomenon service offshoring. They have been selected from German MNCs and their Eastern European service offshoring subsidiaries to exclude influences of different home countries on coordination and to further the knowledge on service offshoring to Eastern Europe. Our functional focus is on subsidiaries that carry out information technology services. During site visits, we interviewed 24 managers in headquarters, service offshoring subsidiaries, and other international subsidiaries. The interviews were transcribed and then subjected to content analysis. Based on the assignment of codes to the transcripts, we evaluated the appropriateness of the propositions from our typology. In accordance with the literature on qualitative research, we took several measures to ensure the quality of our findings.

Keywords

Qualitative Research Interview Guide Coordination Mechanism Case Study Research Multiple Case Study 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Matthias Daub

There are no affiliations available

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