Skip to main content
SpringerLink
Log in

Schwerpunkte und Trends in der betriebswirtschaftlichen Mittel- und Osteuropaforschung: Ein Literaturüberblick zum Zeitraum 1990-2005

  • Chapter
Internationale Unternehmensführung

  • 3035 Accesses

Zusammenfassung

Der Fall des Eisernen Vorhangs im Jahr 1989 bot nicht nur Unternehmen die Möglichkeit, in die bisher abgeschotteten Märkte der Reformstaaten Mittel- und Osteuropas (MOE) zu expandieren, sondern eröffnete auch der international ausgerichteten betriebswirtschaftlichen Forschung (International Business) eine großartige Chance: die Beobachtung und Untersuchung der Transformation einer Vielzahl von Volkswirtschaften von einem zentralwirtschaftlichen zu einem marktwirtschaftlichen System sowie ihrer Auswirkungen auf Institutionen, Unternehmen, Märkte und das Entscheidungsverhalten von Managern und Konsument/innen. Niemals zuvor in der Geschichte haben so viele Länder in nahezu gleicher Zeit diesen fundamentalen wirtschaftlichen und gesellschaftlichen Systemwandel in Angriff genommen.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 59.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 79.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  • Akbara, Yusaf H. und McBride, J. Brad. 2003. Multinational Enterprise Strategy, Foreign Direct Investment and Economic Development: the Case of the Hungarian Banking Industry. Journal of World Business, 39 (1), 89-105.

    Google Scholar 

  • Allmendinger, Jutta und Hackman, J. Richard. 1996. Organizations in Changing Environments: The Case of East German Symphony Orchestras. Administrative Science Quarterly, 41 (3), 337-369.

    Google Scholar 

  • Ardelt, Elisabeth und Ardelt, Rudolf. 1984. Inhaltsanalyse. In Sozialwissenschaftliche Methoden. Hrsg. Erwin Roth. Oldenbourg/München, 173-183.

    Google Scholar 

  • Bakacsi, Gyula, Takacs, Sandor, Karacsonyi, Andras und Imrek, Viktor. 2002. Eastern European Cluster: tradition and transition. Journal of World Business, 37 (1), 69-80.

    Google Scholar 

  • Batra, Rajeev. 1997. Executive Insights: Marketing Issues and Challenges in Transitional Economies. Journal of International Marketing, 5 (4), 95-114.

    Google Scholar 

  • Bennett, Dag R. 1996. The Stalled Revolution: Business Education in Eastern Europe. Business Horizons, 39 (1), 23-29.

    Google Scholar 

  • Bevan, Alan, Estrin, Saul und Meyer, Klaus. 2004. Foreign Investment Location and Institutional Development in Transition Economies. International Business Review, 13 (1), 43-64.

    Google Scholar 

  • Blazejewski, Susanne und Dorow, Wolfgang. 2003. Managing Organizational Politics for Radical Change: the Case of Beiersdorf-Lechia S.A., Poznan. Journal of World Business, 38 (3), 204-223.

    Google Scholar 

  • Bridgewater, Susan. 1999. Networks and Internationalisation: the Case of Multinational Corporations Entering Ukraine. International Business Review, 8 (1), 99-118.

    Google Scholar 

  • Brouthers Lance Eliot und Lamb, Jr., Charles W. 1995. National Ideology, Public Policy, and the Business Environment: a Contingency Approach to Economic Reform in Hungary, Poland and Eastern Europe. International Business Review, 4 (3), 355-372.

    Google Scholar 

  • Brouthers, Keith D. und Bamossy, Gary J. 1997. The Role of Key Stakeholders in International Joint Venture Negotiations: Case Studies from Eastern Europe. Journal of International Business Studies, 28 (2), 285-308.

    Google Scholar 

  • Brouthers, Keith D. und Brouthers, Lance Eliot. 2001. Explaining the National Cultural Distance Paradox. Journal of International Business Studies, 32 (1), 177-189.

    Google Scholar 

  • Brouthers, Keith D. und Brouthers, Lance Eliot. 2003. Why Service and Manufacturing Entry Mode Choices Differ: The Influence of Transaction Cost Factors, Risk and Trust. Journal of Management Studies, 40 (5), 1179-1204.

    Google Scholar 

  • Brouthers, Keith D., Brouthers Lance E. und Werner, Steve. 2003. Transaction Cost-Enhanced Entry Mode Choice and Firm Performance. Strategic Management Journal, 24 (12), 1239-1248.

    Google Scholar 

  • Buck, Trevor. 2003. Modern Russian Corporate Governance: Convergent Forces or Product of Russia’s history? Journal of World Business, 38 (4), 299-313.

    Google Scholar 

  • Buck, Trevor, Filatotchev, Igor, Nolan, Peter und Wright, Mike. 2000. Different Paths to Economic Reform in Russia and China: Causes and Consequences. Journal of World Business, 35 (4), 379 - 400.

    Google Scholar 

  • Bugajski, Janusz. 1991. Eastern Europe in the Post-Communist Era. Journal of World Business, 26 (1), 5-9.

    Google Scholar 

  • Church, Nancy. 1992. Advertising in the Eastern Bloc: Current Practices and Anticipated Avenues of Development. Journal of Global Marketing, 5 (3), 109-129.

    Google Scholar 

  • Cyr, Dianne J. 1997. Culture and Control: The Tale of East-West Joint Ventures. Management International Review, 37 (1), 127-144.

    Google Scholar 

  • Czaban, Laszlo und Whitley, Richard. 2000. Incremental Organizational Change in a Society: Managing Turbulence in Hungary in the 1990’s. Journal of Management Studies, 37 (3), 371-394.

    Google Scholar 

  • Danis, Wade M. und Parkhe, Arvind. 2002. Hungarian-Western Partnerships: A Grounded Theoretical Model of Integration Processes and Outcomes. Journal of International Business Studies, 33 (3), 423-455.

    Google Scholar 

  • Dhanaraj, Charles und Lyles, Marjorie A., Steensma, H. Kevin und Tihanyi, Laszlo. 2004. Managing Racit and Explicit Knowledge Transfer in IJVs: the Role of Relational Embeddedness and the Impact on Performance. Journal of International Business Studies, 35 (5), 428-442.

    Google Scholar 

  • Dickie, Robert B. 1991. Western Business Should Approach Eastern Europe Mindful of Experience in East Asia. California Management Review, 33 (4), 118-126.

    Google Scholar 

  • Dietl, Jerzy. 1992. Determinants of Private Business Activities in Poland. Journal of Business Research, 24 (1), 27-35.

    Google Scholar 

  • Domanski, Tomasz. 1992. Development of Small Private Companies and Their Marketing Activities. Journal of Business Research, 24 (1), 57-65.

    Google Scholar 

  • EBRD (2007): Transition Report 2007, EBRD, London.

    Google Scholar 

  • Elenkov, Detelin S. 2002. Effects of Leadership on Organizational Performance in Russian companies. Journal of Business Research, 55 (6), 467-480.

    Google Scholar 

  • Engelhard, Johann und Nägele, Joakim. 2003. Organizational Learning in Subsidiaries of Multinational Companies in Russia. Journal of World Business, 38 (3), 262-277.

    Google Scholar 

  • Fahy, John, Graham, Hooley, Tony, Cox, Jozsef, Beracs, Krzysztof, Fonfara und Boris, Snoj. 2000. The Development and Impact of Marketing Capabilities in Central Europe. Journal of International Business Studies, 31 (1), 63 - 81.

    Google Scholar 

  • Fahy, John, Hooley, Graham, Beracs, Jozsef, Fonfara, Krzysztof und Gabrijan, Vladimir. 2003. Privatisation and Sustainable Competitive Advantage in the Emerging Economies of Central Europe. Management International Review, 43 (4), 407-428.

    Google Scholar 

  • Feick, Lawrence, Coulter, Robin H. undFilatotchev, Igor/Wright, Mike/Uhlenbruck, Klaus/Tihanyi, Laszlo/Hoskisson, Robert E. 2003. Governance, Organizational Capabilities, and Restructuring in Transition Economies. Journal of World Business, 38 (4), 331-347.

    Google Scholar 

  • Fey, Carl F. und Beamish, Paul W. 1999. Strategies for Managing Russian International Joint Venture Conflict. European Management Journal, 17 (1), 99-106.

    Google Scholar 

  • Fey, Carl F. und Beamish, Paul W. 2000. Joint Venture Conflict: the Case of Russian International Joint Ventures. International Business Review, 9 (2), 139-162.

    Google Scholar 

  • Fey, Carl F., Nordahl, Claes und Zatterstrom, Heike. 1999. Organizational Culture in Russia: The Secret to Success. Business Horizons, 42 (6), 47-55.

    Google Scholar 

  • Filatotchev, Igor, Hoskisson, Robert E., Buck, Trevor und Wright, Mike. 1996. Corporate Restructuring in Russian Privatizations: Implications for U.S. Investors. California Management Review, 38 (2), 87-106.

    Google Scholar 

  • Fink, Arlene. 1998. Conducting Research Literature Reviews: From Paper to the Internet. Sage, Thousand Oaks.

    Google Scholar 

  • Golden, Peggy A., Doney, Patricia M., Johnson, Denise M. und Smith, Jerald R. 1995. Executive Summaries: The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms. Journal of International Marketing, 3 (2), 29-50.

    Google Scholar 

  • Guzek, Elzbieta. 1992. Ways of Entering the Polish Market by Foreign Companies. Journal of Business Research, 24 (1), 37-50.

    Google Scholar 

  • Hamill, Jim und Hunt, Graham. 1993. Joint Ventures in Hungary: Key Success Factors. European Management Journal, 11 (2), 238-247.

    Google Scholar 

  • Healey, Nigel M. 1994. The Transition Economies of Central and Eastern Europe. Journal of World Business, 29 (1), 62-70.

    Google Scholar 

  • Hisrich, Robert D. und Jones, Jan. 1992. U. S./Hungarian Joint Ventures: An Opportunity for Entering New Markets. Journal of Global Marketing, 5 (3), 89-108.

    Google Scholar 

  • Holden, Nigel. 1998. Viewpoint: international marketing studies – time to break the English-language strangle-hold? International Marketing Review, 15 (2), 86-100.

    Google Scholar 

  • Holman, Robert, Sevcik, Miroslav und Schwartz, Jiri. 1990. Transformation of a Post-Communist Economy: Czechoslovakian Example. Journal of World Business, 25 (4), 5-7.

    Google Scholar 

  • Hooley, Graham J. 1993. Raising the Iron Curtain: Marketing in a Period of Transition. European Journal of Marketing, 27 (11), 6-20.

    Google Scholar 

  • Hooley, Graham J., Beracs, Jozsef und Kolos, Krisztina. 1993. Marketing Strategy Typologies in Hungary. European Journal of Marketing, 27 (11), 80-101.

    Google Scholar 

  • Hooley, Graham J., Cox, Tony, Shipley, David, Beracs, Joszef und Kolos, Krizstina. 1995. The Marketing Implications of Foreign Direct Investment in Private Hungarian firms,. International Marketing Review, 12 (5), 7-17.

    Google Scholar 

  • Hooley, Graham, Cox, Tony, Shipley, David und Fahy, John. 1996. Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage. Journal of International Business Studies, 27 (4), 683-709.

    Google Scholar 

  • Hooley, Graham, Cox, Tony, Fahy, John und Shipley, David. 2000. Market Orientation in the Transition Economies of Central Europe: Tests of the Narver and Slater Market Orientation Scales. Journal of Business Research, 50 (3), 273 - 285.

    Google Scholar 

  • Hooley, Graham, Fahy, John, Greenley, Gordon, Beracs, József, Fonfara, Krzysztof und Snoj, Boris. 2003. Market Orientation in the Service Sector of the Transition Economies of Central Europe. European Journal of Marketing, 37 (1/2), 86-106.

    Google Scholar 

  • Hoskisson, Robert, Eden, Lorraine, Ming Lau, Chung, Wright, Mike. 2000. Strategy in emerging economies. Academy of Management Journal, 43 (3), 249-267.

    Google Scholar 

  • Hunter, Jeffrey G. 2003. Determinants of Business Success Under ‘‘Hypocapitalism’’ Case studies of Russian Firms and Their Strategies. Journal of Business Research, 56 (2), 113-120.

    Google Scholar 

  • Hurmerinta-Peltomäki, Leila und Nummela, Niina. 2006. Mixed Methods in International Business Research: A Value-Added Perspective. Management International Review, 46 (4), 439-459.

    Google Scholar 

  • Inkpen, Andrew C. und Beamish, Paul W. 1994. An Analysis of Twenty-Five Years of Research in the Journal of International Business Studies. Journal of International Business Studies, 25 (4), 703-713.

    Google Scholar 

  • Johnson, Simon, Kotchen, David T und Loveman, Gary. 1995 How an Polish Shipyard Became a Market Competitor. Harvard Business Review, 73 ( 6), 53-54.

    Google Scholar 

  • Johnson, Simon, Loveman, Gary. 1995. Starting over: Poland after Communism. Harvard Business Review, 73 (2), 44-57.

    Google Scholar 

  • Kets de Vries, Manfred, Shekshnia, Stanislav, Korotov, Konstantin und Florent-Treacy, Elizabeth. 2004. The New Global Russian Business Leaders: Lessons from a Decade of Transition. European Management Journal, 22 (6), 637-648.

    Google Scholar 

  • Kiriazov, Dimiter, Sullivan, Sherry E. undTu, Howard S. 2000. Business Success in Eastern Europe: Understanding and Customizing HRM. Business Horizons, 43 (1), 39 - 43.

    Google Scholar 

  • Klenosky, David B., Benet, Suzeanne B. und Chadraba, Petr. 1996. Assessing Czech Consumers’ Reactions to Western Marketing Practices: A Conjoint Approach. Journal of Business Research, 36 (2), 189-198.

    Google Scholar 

  • Knight, K. G. und Webb, David. 1997. Investing in Poland and the Czech Republic: The Experience so far. European Management Journal, 15 (3), 326-333.

    Google Scholar 

  • Kolman, Ludek, Noorderhaven, Niels, Hofstede, Geert und Dienes, Elisabeth. 2003. Cross-cultural Differences in Central Europe. Journal of Managerial Psychology, 18 (1), 76-88.

    Google Scholar 

  • Kostecki, M. M. 1993. Doing Business in Eastern Europe: Opportunities and Threats for Western Firms. Journal of Euromarketing, 2 (4), 67-86.

    Google Scholar 

  • Krawczyk, Marek und Lopez-Lopez, Jose A. 1993. The Role of Government in Poland’s Economic Transition: Ideas and Experience from the Recent Past. Journal of World Business, 28 (1), 180-187.

    Google Scholar 

  • Krzysztof, Obloj und Thomas, Howard. 1998. Transforming Former State-Owned Companies into Market Competitors in Poland: The ABB Experience. European Management Journal, 16 (4), 390-399.

    Google Scholar 

  • Lane, Peter J., Salk, Jane E. und Lyle, Marjorie A. 2001. Absorptive Capacity, Learning, and Performance in International Joint Ventures. Strategic Management Journal, 22 (12), 1139-1161.

    Google Scholar 

  • Lascu, Dana-Nicoleta, Manrai, Lalita A. und Manrai, Ajay K. 1996. Value Differences Between Polish and Romanian Consumers: A Caution Against Using a Regiocentric Marketing Orientation in Eastern Europe. Journal of International Consumer Marketing, 8 (3/4), 145-167.

    Google Scholar 

  • Lawrence, Paul and Vlachoutsicos, Charalambos. 1993. Joint Ventures in Russia: Put the Locals in Charge. Harvard Business Review, 71 (1), 44-51.

    Google Scholar 

  • Li, Tiger und Cavusgil, S. Tamer. 1995. A Classification and Assessment of Research Streams in International Marketing. International Business Review, 4 (3), 251-277.

    Google Scholar 

  • Lu, Jane W. 2003. The Evolving Contributions in International Strategic Management Research. Journal of International Management, 9 (2), 193-213.

    Google Scholar 

  • Luthans, Fred, Patrick, Richard R. und Luthans, Brett C. 1995. Doing Business in Central and Eastern Europe: Political, Economic, and Cultural Diversity. Business Horizons, 38 (5), 9-16.

    Google Scholar 

  • Luthans, Fred, Peterson, Suzanne J. und Ibrayeva, Elina. 1998. The Potential for the ’Dark Side’ of Leadership in Post-Communist Countries. Journal of World Business, 33 (2), 185-201.

    Google Scholar 

  • Luthans, Fred, Stajkovic, Alexander D. und Ibrayeva, Elina. 2000. Environmental and Psychological Challenges Facing Entrepreneurial Development in Transitional Economies. Journal of World Business, 35 (1), 95 - 110.

    Google Scholar 

  • Lyles, Marjorie A. und Baird, Inga S. 1994. Performance of International Joint Ventures in Two Eastern European Countries: The Case of Hungary and Poland. Management International Review, 34 (4), 313-329.

    Google Scholar 

  • Lyles, Marjorie A. und Salk, Jane E. 1996. Knowledge Acquisition from Foreign Parents in International Joint Ventures: An Empirical Examination in the Hungarian Context. Journal of International Business Studies, 27 (5), 877-903.

    Google Scholar 

  • Manrai, Lalita A., Manrai, Ajay K. und Lascu, Dana-Nicoleta. 1996. Eastern Europe’s Transition to a Market Economy: An Analysis of Economic and Political Risks. Journal of Euromarketing, 5 (1), 7-35.

    Google Scholar 

  • Manrai, Lalita A., Manrai Ajay K. und Lascu, Dana-Nicoleta. 2001. A Country-Cluster Analysis of the Distribution and Promotion Infrastructure in Central and Eastern Europe. International Business Review, 10 (5), 517-549.

    Google Scholar 

  • Marinov, Marin und Marinova, Svetla. 1998. Investor Strategy Development and Adaptation: The Case of Interbrew. European Management Journal, 16 ( 4), 400-410.

    Google Scholar 

  • Marinov, Marin Alexandrov, Trifonova Marinova, Svetla, Manrai, Lalita A. und Manrai Ajay K. 2001. Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: A Comparison of Bulgaria, Romania, and Ukraine. Journal of Euromarketing, 11 (1), 7-36.

    Google Scholar 

  • McCarthy, Daniel J. und Puffer, Sheila M. 2003. Corporate Governance in Russia: A Framework for Analysis. Journal of World Business, 38 (4), 397-415.

    Google Scholar 

  • McCarthy, Daniel J. und Puffer, Sheila M. 1993. Riding the Russian Roller Coaster: U.S. firms’ Recent Experience and Future Plans in the Former USSR. California Management Review, 36 (1), 99-116.

    Google Scholar 

  • McCarthy, Daniel J., Puffer, Sheila M. und Naumov, Alexander I. 2000. Russia’s Retreat to Statization and the Implications for Business. Journal of World Business, 35 (3), 256 - 274.

    Google Scholar 

  • McDonald, Kevin R. 1993. Why Privatization is not Enough. Harvard Business Review, 71 (3), 49-50.

    Google Scholar 

  • Meschi, Pierre-Xavier und Roger, Alain. 1994. Cultural Context and Social Effectiveness in International Joint Ventures. Management International Review, 34 (3), 197-216.

    Google Scholar 

  • Meyer, Klaus (2001): International Business Research on Transition Economies. In Oxford Handbook of International Business, Eds. Alan Rugman und Tom Brewer. Oxford: Oxford University Press, 716-759.

    Google Scholar 

  • Meyer, Klaus E. 2001. Institutions, Transaction Costs, and Entry Mode Choice in Eastern Europe. Journal of International Business Studies, 32 (2), 357 - 367.

    Google Scholar 

  • Meyer, Klaus E. 2002. Management Challenges in Privatization Acquisitions in Transition Economies. Journal of World Business, 37 (4), 266-276.

    Google Scholar 

  • Meyer, Klaus E. und Estrin, Saul. 2001. Brownfield Entry in Emerging Markets. Journal of International Business Studies, 32 (3), 575-584.

    Google Scholar 

  • Meyer, Klaus und Skak, Ane. 2002. Networks, Serendipity and SME Entry into Eastern Europe. European Management Journal, 20 (2), 179-188.

    Google Scholar 

  • Meyer, Klaus E. und Lieb-Dóczy, Enese. 2003. Post-Acquisition Restructuring as Evolutionary Process. Journal of Management Studies, 40 (2), 459-482.

    Google Scholar 

  • Meyer, Klaus E. und Peng, Mike W. 2005. Probing Theoretically into Central and Eastern Europe: Transactions, Resources, and Institutions. Journal of International Business Studies, 36 (6), 600-621.

    Google Scholar 

  • Michailova, Snejina. 2002. When Common Sense Becomes Uncommon: Participation and Empowerment in Russian Companies with Western Participation. Journal of World Business, 37 (3), 180-187.

    Google Scholar 

  • Michailova, Snejina und Worm, Verner. 2003. Personal Networking in Russia and China: Blat and Guanxi. European Management Journal, 21 (4), 509-519.

    Google Scholar 

  • Morgan, Robert E. und Thorpe, Eleri R. 2001. Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia. Journal of Euromarketing, 10 (1), 27 - 48.

    Google Scholar 

  • Nakata, Cheryl und Huang, Yili. 2005. Progress and Promise: The Last Decade of International Marketing Research. Journal of Business Research, 58 (5), 611-618.

    Google Scholar 

  • Newman, Karen L. 2000 Organizational Transformation During Institutional Upheaval. Academy of Management Review, 25 (3), 602-619.

    Google Scholar 

  • Obloj, Krzysztof und Thomas, Howard. 1996. Breaking Away from the Past: Strategies of Successful Polish Firms. European Management Journal, 14 (5), 467-476.

    Google Scholar 

  • Park, Hoon. 1998. A Selective Privatization Model: A Valuable Lesson from Eastern European Countries. Multinational Business Review, 6 (1), 44-52.

    Google Scholar 

  • Peng, Michael W. 2000. Business Strategies in Transition Economies. Sage, Thousand Oaks.

    Google Scholar 

  • Peng, Mike W. 2003. Institutional Transitions and Strategic Choices. Academy of Management Review, 28 (2), 275-296.

    Google Scholar 

  • Peterson, Richard B. 2003. The Use of Expatriates and Inpatriates in Central and Eastern Europe Since the Wall Came Down. Journal of World Business, 38 (1), 55-69.

    Google Scholar 

  • Polak, Jacques J. 1991. Currency Convertibility in Eastern Europe: An Indispensable Element in the Transition Process. Journal of World Business, 26 (3), 38-44.

    Google Scholar 

  • Pribova, Marie und Savitt, Ronald. 1995. Attitudes of Czech Managers Towards Markets and Marketing. International Marketing Review, 12 (5), 60-71.

    Google Scholar 

  • Puffer, Sheila M. und McCarthy, Daniel J. 2003. The emergence of corporate Governance in Russia. Journal of World Business, 38 (4), 284-298.

    Google Scholar 

  • Pye, Robert. 1998. Foreign Direct Investment in Central Europe: Experiences of Major Western Investors. European Management Journal, 16 (4), 378-389.

    Google Scholar 

  • Quelch, John A., Joachimsthaler, Erich und Nueno, Jose Luis. 1991. After the Wall: Marketing Guidelines for Eastern Europe. Sloan Management Review, 32 (2), 82-93.

    Google Scholar 

  • Rolfe, Robert J. und Doupnik, Timothy S. 1996. Going East: Western Companies Invest in East/Central Europe. Multinational Business Review, 4 (2), 1-12.

    Google Scholar 

  • Rosefielde, Steven und Mills, D. Quinn. 1990 Transition Shock: Can the East Get There From Here? California Management Review, 32 (4), 9-22.

    Google Scholar 

  • Roth, Kendall und Kostova, Tatiana. 2003. Organizational Coping with Institutional Upheaval in Transition Economies. Journal of World Business, 38 (4), 314-330.

    Google Scholar 

  • Scandura, Terri A. und Williams Ethlyn A. 2000. Research Methodology in Management: Current Practices, Trends, and Implications for Future Research,. Academy of Management Journal, 43 (6), 1248-1264.

    Google Scholar 

  • Schuh, Arnold. 2000. Global Standardization as a Success Formula for Marketing in Central Eastern Europe? Journal of World Business, 35 (2), 133 - 148.

    Google Scholar 

  • Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE? In Proceedings of the International Conference on Marketing Theory Challenges in Transitional Societies. Hrsg. Boris Snoj und Borut Milfelner. Ekonomsko-poslovna fakulteta, Maribor, Slovenia, 135-142.

    Google Scholar 

  • Schuh, Arnold and Springer, Reiner. 1997. Marketing in Central and Eastern Europe: An Assessment of Past and Future Research. In Proceedings of the 5th Annual Conference on Marketing Strategies for Central & Eastern Europe. Hrsg. Petr Chadraba und Reiner Springer. WU Wien, Vienna, 4-19.

    Google Scholar 

  • Schuh, Arnold und Pacolt, Oliver. 2000. Management Research on Central and Eastern Europe: Key Research Areas during the 1989-1999 Period. In Proceedings of the 8th Annual Conference on Marketing Strategies for Central & Eastern Europe. Hrsg. Petr Chadraba und Reiner Springer. WU Wien, Vienna, 360-370.

    Google Scholar 

  • Shama, Avraham. 1992. Transforming the Consumer in Russia and Eastern Europe. International Marketing Review, 9 (5), 43-59.

    Google Scholar 

  • Shama, Avraham. 1995a. Entry Strategies of U.S. Firms to the Newly Independent States, Baltic States, and Eastern European Countries. California Management Review, 37 (3), 90-109.

    Google Scholar 

  • Shama, Avraham. 1995b. From Exploiting to Investing: An Empirical Study of Entry Strategies of U.S. Firms to the Former Soviet Bloc. Academy of Management Journal, Special Issue, 197-200.

    Google Scholar 

  • Shipley, David und Fonfara, Krzysztof. 1993. Organization for Marketing Among Polish Companies. European Journal of Marketing, 27 (11), 60-79.

    Google Scholar 

  • Spicer, Andrew, McDermott, Gerald D. und Kogut, Bruce. 2000. Entrepreneurship and Privatization in Central Europe. Academy of Management Review, 25 (3), 630-649.

    Google Scholar 

  • Steensma, H. Kevin und Lyles, Marjorie A. 2000. Explaining IJV Survival in Transitional Economy Through Social Exhange and Knowledge-Based Perspectives. Strategic Management Journal, 21 (8), 831-851.

    Google Scholar 

  • Svetlicic, Marjan und Rojec, Matija. 1994. Foreign Direct Investment and The Transformation of Central European Economies. Management International Review, 34 (4), 293-312.

    Google Scholar 

  • Thelen, Shawn T. und Honeycutt Jr., Earl D. 2004. Assessing National Identity in Russia Between Generations Using the National Identity Scale. Journal of International Marketing, 12 (2), 58-81.

    Google Scholar 

  • Thomas, Michael J. 1994. Marketing - In Chaos or Transition? European Journal of Marketing, 28 (3), 55-62.

    Google Scholar 

  • Thomas, Scott. 1993. The Politics and Economics of Privatization in Central and Eastern Europe. Journal of World Business, 28 (1), 168-178.

    Google Scholar 

  • Uhlenbruck, Klaus und De Castro, Julio O. 2000. Foreign Acquisitions in Central and Eastern Europe: Outcomes of Privatization in Transitional Economies. Academy of Management Journal, 43 (3), 381-402.

    Google Scholar 

  • Uhlenbruck, Klaus, Meyer, Klaus E. und Hitt, Michael A. 2003. Organizational Transformation in Transition Economies: Resource-Based and Organizational Learning Perspectives. Journal of Management Studies, 40 (2), 257-282.

    Google Scholar 

  • Welfens, Paul J. 1992. Foreign Investment in the East European Transition. Management International Review, 32 (3), 199-218.

    Google Scholar 

  • Werner, Steve. 2002. Recent Developments in International Management Research: A Review of 20 Top Management Journals. Journal of Management, 28 (3), 277-305.

    Google Scholar 

  • Witt, Peter. 1998. Strategies of Technical Innovation in Eastern European Firms. Management International Review, 38 (2), 161-182.

    Google Scholar 

  • Woodside, Arch G., Kandiko, Jozsef und Vyslozil, Wilfried. 1993. Designing and Implementing International Joint Marketing Ventures: Case Research Studies on New Retail Enterprises in Hungary. Journal of Euromarketing, 3 (1), 43-59.

    Google Scholar 

  • Wright, Mike, Filatotchev, Igor, Buck, Trevor und Bishop, Kate. 2002. Foreign Partners in the Former Soviet Union. Journal of World Business, 37 (3).

    Google Scholar 

  • Wright, Mike, Filatotchev, Igor, Hoskisson, Robert and Peng, Mike. 2005. Strategy research in emerging economies: Challenging the conventional wisdom. Journal of Management Studies, 42 (1), 1-33.

    Google Scholar 

  • Wright, Mike, Filatotchev, Igor, Hoskisson, Robert E. und Peng, Mike W. 2005. Strategy Research in Emerging Economies: Challenging the Conventional Wisdom. Journal of Management Studies, 42 (1), 1-33.

    Google Scholar 

  • Yang, Zhilin, Wang, Xuehua und Su, Chenting. 2006. A Review of Research Methodologies in International Business. International Business Review, 15 (6), 601-617.

    Google Scholar 

  • Zeira, Yoram, Newburry, William und Yeheskel, Orly. 1997. Factors Affecting the Effectiveness of Equity International Joint Ventures (EIJVs) in Hungary. Management International Review, 37 (3), 259-279.

    Google Scholar 

  • Zurawicki, Leon und Becker, Kip. 1994. Marketing Issues and Strategies for Change in the Central/Eastern European and CIS countries. Journal of Euromarketing, 3 (2), 61-90.

    Google Scholar 

Download references

Authors
  1. Arnold Schuh
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Adrian Rossmann
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Reinhard Moser

Rights and permissions

Reprints and permissions

Copyright information

© 2009 Gabler | GWV Fachverlage GmbH

About this chapter

Cite this chapter

Schuh, A., Rossmann, A. (2009). Schwerpunkte und Trends in der betriebswirtschaftlichen Mittel- und Osteuropaforschung: Ein Literaturüberblick zum Zeitraum 1990-2005. In: Moser, R. (eds) Internationale Unternehmensführung. Gabler. https://doi.org/10.1007/978-3-8349-8431-9_8

Download citation

Publish with us

Policies and ethics

Search

Navigation