An Organizational Design Perspective on the MSF-Triangle

  • Dirk Weissbrich


We will start to describe the marketing-sales-finance triangle by identifying the relevant organizational actors, i.e., the relevant marketing, sales, and finance subunits and positions on different organizational levels. In a second step (see section 4.2) we will identify typical structural design configurations of marketing, sales, and finance to further disentangle the complex MSF-triangle.


Organizational Design Business Unit Sales Management Sales Force Corporate Level 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Dirk Weissbrich

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