An Organizational Design Perspective on the MSF-Triangle
We will start to describe the marketing-sales-finance triangle by identifying the relevant organizational actors, i.e., the relevant marketing, sales, and finance subunits and positions on different organizational levels. In a second step (see section 4.2) we will identify typical structural design configurations of marketing, sales, and finance to further disentangle the complex MSF-triangle.
KeywordsOrganizational Design Business Unit Sales Management Sales Force Corporate Level
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