As shown in the literature review (see section 2.1), our current understanding of the MSF-triangle is insufficient. Specifically, we do not know in what decision areas marketing, sales, and finance actors come together and interact. In addition, we do not understand what specific contributions each MSF-actor is supposed to make to the respective interaction field, i.e., we lack a good understanding with regard to the reasons for MSF-interactions. Also, we do not know about trends and best practices in the management of the MSF-triangle.
KeywordsQualitative Research Interaction Field Qualitative Researcher Interview Partner Sales Unit
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