Conceptual Foundations

  • Dirk Weissbrich


In this chapter, the conceptual foundations of the thesis will be laid. The chapter begins with a review section on the relevant literature with regard to the organizational link between marketing, sales, and finance. In the second section, several theories and conceptual perspectives are presented and their relation to this research is discussed.


Boundary Theory Resource Base View Social Identity Theory Resource Dependency Theory Function Marketing 
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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Dirk Weissbrich

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