Survey design and sample

  • Jens Hutzschenreuter


During the previous chapter the partial least square approach was presented in detail as it is the statistical method for evaluation of the research model. Chapter 6.1 describes the final preparation of the survey, the aggregation of the sample data as well as the invitation and survey process. Subsequently, the data is evaluated with regard to missing data and potential biases (Chapter 6.2). Finally, prior to the data analysis itself, the required levels of significance for the following chapters are defined (Chapter 6.3).


Postal Code Life Cycle Stage Mail Survey Common Method Bias Imputation Technique 
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© Gabler | GWV Fachverlage GmbH 2009

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  • Jens Hutzschenreuter

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