Summary of the Results and Outlook

  • Philipp Sandner


Intangible assets such as knowledge assets or brand assets are highly important to companies. However, present accounting practices have difficulty determining the value of these intangible assets. A substantial divergence thus exists between company assets reported by accounting and the ‘real’ value of companies (i.e., their market value). This leads to the following questions: Which intangibles contribute to the value of companies? How large are their contributions? How can they be measured? The objective of this dissertation was to examine the valuation of technology- and marketbased intangible assets. This was done using companies' patent and trademark portfolios to investigate how financial markets value technology- and market-based assets. Specifically, European Patents and CTMs were considered which largely cover the same territory of European countries.


Financial Market Intangible Asset Corporate Brand Brand Management Knowledge Asset 


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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Philipp Sandner

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