Services have grown increasingly international in recent decades. According to the World Trade Organization (WTO), the volume of exported commercial services being exported has increased fivefold during the past 25 years (WTO 2006). These commercial services currently account for approximately 19% of total world exports, equal to $3,290 billion in volume (WTO 2008). Furthermore, the sector's growth rate of 18% means that trade in services enjoys a 3% higher growth rate than trade in goods (WTO 2008). Long-term forecasts predict that the share of services in world exports likely will continue to increase (WTO 2006), largely due to several key factors.
KeywordsWorld Trade Organization Relationship Marketing North American Free Trade Agreement Commercial Service International Service
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