Discussion and Conclusion

  • Clemens Pirker


This chapter first summarizes the results (1), displays the limitations of this work (2), then identifies the contribution to the existing literature (3) and finally highlights major implications for researchers and practitioners (4). Section 5 identifies areas for further research.


Marketing Research Research Paradigm Confirmation Bias Critical Realist Outlying Case 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Clemens Pirker

There are no affiliations available

Personalised recommendations