Abstract
Frequently, marketing academics and market researchers encounter extreme and deviant cases in their studies. These cases highly influence statistical analyses while researchers try to maximize representativity and external validity. Thus, many opt to exclude, to average out or to change the value of these cases in order not to disturb their results. This phenomenon is not limited to marketing data as the following example shows.
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© 2009 Gabler | GWV Fachverlage GmbH
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Pirker, C. (2009). Introduction. In: Statistical Noise or Valuable Information. Gabler. https://doi.org/10.1007/978-3-8349-8376-3_1
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DOI: https://doi.org/10.1007/978-3-8349-8376-3_1
Publisher Name: Gabler
Print ISBN: 978-3-8349-1762-1
Online ISBN: 978-3-8349-8376-3
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