Abstract
Further understanding the impact of organisations and groups within organisations on technology acceptance behaviour is important. Organisation specific structures might be a source for organisation related social identities, relevant for the investigation of technology acceptance behaviour. This chapter investigates typical social and personal identities within the working environment, and it introduces the mechatronics industry sector as a newly emerging industry.
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© 2009 Gabler | GWV Fachverlage GmbH
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Hillmer, U. (2009). Organisational Perspective. In: Technology Acceptance in Mechatronics. Gabler. https://doi.org/10.1007/978-3-8349-8375-6_7
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DOI: https://doi.org/10.1007/978-3-8349-8375-6_7
Publisher Name: Gabler
Print ISBN: 978-3-8349-1951-9
Online ISBN: 978-3-8349-8375-6
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