Organisational Perspective

  • Ute Hillmer


Further understanding the impact of organisations and groups within organisations on technology acceptance behaviour is important. Organisation specific structures might be a source for organisation related social identities, relevant for the investigation of technology acceptance behaviour. This chapter investigates typical social and personal identities within the working environment, and it introduces the mechatronics industry sector as a newly emerging industry.


Organisational Culture Academic Discipline Technology Adoption Engineering Discipline Personal Power 
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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Ute Hillmer

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