Individual Perspective

  • Ute Hillmer


Individuals behave in many different ways when confronted with technological change. Some endorse the new technology and actively pursue it, others are more or less happy to go along with the change and apply the new technology effectively, yet others resist it. This behaviour may be conscious and a function of balanced reasoning or it may be a subconscious process.


Social Identity Personal Identity Group Identity Identity Theory Individual Perspective 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Ute Hillmer

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