The central aim of this research study is to develop a greater understanding of the relationship between social and/or personal influence and technology acceptance behaviour. The study attempted to increase understanding about the ways in which social and personal influences affect an individual’s subjective interpretation of a situation of technological change in the working context. This was achieved by increasing an understanding of the subjective meaning, users attain in a situation of technological change.
KeywordsTechnological Change Technology Acceptance Model Technical Competence Identity Scheme Central Identity
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