The central aim of this research study is to develop a greater understanding of the relationship between social and/or personal influence and technology acceptance behaviour. The study attempted to increase understanding about the ways in which social and personal influences affect an individual’s subjective interpretation of a situation of technological change in the working context. This was achieved by increasing an understanding of the subjective meaning, users attain in a situation of technological change.


Technological Change Technology Acceptance Model Technical Competence Identity Scheme Central Identity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Ute Hillmer

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