Testing Empowered Involvement

  • Martin Oetting


Our previous considerations have equipped us with a theoretical model that can help explain and predict the behaviour of consumers in an Empowered Involvement setting. First, we analysed the connection between involvement and word of mouth based on existing theoretical and empirical findings. Next, we conceptualised a particular type of involvement which we call Empowered Involvement, and which results from the combination of its four formative dimensions. We are now in a position that allows us to deduce conclusions concerning the relationship between Empowered Involvement and word of mouth (Chalmers, 2001; Popper, 1966).


Latent Construct Loyalty Programme Average Variance Extract Project Member Formative Construct 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Martin Oetting

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