Testing Empowered Involvement

Abstract

Our previous considerations have equipped us with a theoretical model that can help explain and predict the behaviour of consumers in an Empowered Involvement setting. First, we analysed the connection between involvement and word of mouth based on existing theoretical and empirical findings. Next, we conceptualised a particular type of involvement which we call Empowered Involvement, and which results from the combination of its four formative dimensions. We are now in a position that allows us to deduce conclusions concerning the relationship between Empowered Involvement and word of mouth (Chalmers, 2001; Popper, 1966).