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Empowered Involvement

  • Martin Oetting

Abstract

This chapter is organised as follows: first, we will provide a brief introduction to the empowerment construct by highlighting different fields of business research which have dealt with the idea of empowerment. We will then proceed by briefly discussing a major milestone in the conceptualisation of empowerment – the change from a relational to a motivational construct. Next, we will present Spreitzer’s (1995) approach to measuring empowerment, in order to then move on to our own conceptualisation of Empowered Involvement (EmI) which is based on Spreitzer’s construct, and which can be considered an adaptation of the empowerment construct for the (consumer) marketing process.

Keywords

Human Resource Management Psychological Empowerment Motivational Construct Marketing Process Brand Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Martin Oetting

There are no affiliations available

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