Analysis of the Asian cruise industry and its future implementation

  • Heung Michael Kwag
  • Eungyu Lee


This study reviews the growth and development of the Asian cruise industry and its economic impact in conjunction with the global tourism and cruise business trends. The Asia Pacific region has been the fastest growing tourism region in the world due to an increase in disposable income, a longer vacation time, and an easing of travel regulations. As the Asian propensity to take a cruise as a vacation alternative rises, the cruise industry becomes a significant part of the tourism industry. The study finds that the Asian cruise industry’s future growth will be unprecedented with the implementation of effective marketing and sales promotion strategies to new emerging demographics.


Asian Market Global Tourism Industry Life Cycle North American Market Tourism Receipt 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Asean Cruise Working Group (2002), The Study for Integrated Regional Cooperation Framework Plan on Asian Cruise DevelopmentGoogle Scholar
  2. CLIA (2007), The Contribution of the North American Cruise Industry to the U.S. Economy in 2006, BREA researchGoogle Scholar
  3. CLIA (2007), CLIA 2006 Economic Summary, The Cruise IndustryGoogle Scholar
  4. CLIA (2008), CLIA Cruise Market Overview Statistical Cruise Industry Data Through 2007Google Scholar
  5. Cruise Industry News (2008), State of the Industry Through 2015, Annual Report 2008Google Scholar
  6. European Cruise Council - ECC (2008), Statistics And Markets 2007, IRN researchGoogle Scholar
  7. Hwang, J.H. (2006), A Study on a Development Plan for the Cruise Tourism Industry in KoreaGoogle Scholar
  8. International Cruise Council Australasia - ICCA (2008), Media Release 29 April 2008Google Scholar
  9. KDB Economy Institute (2007), Analysis of Cruise Industry and its Strategic Development for CompetitivenessGoogle Scholar
  10. Monthly Maritime Korea (2007), 1 January 2007Google Scholar
  11. Ocean Shipping Consultants - OSC (2005), The World Cruise Shipping Industry to 2020Google Scholar
  12. Peisley & Tony (2006), The Future of Cruising - Boom or Bust?, A Worldwide Analysis to 2015, Seatrade Communications Ltd.Google Scholar
  13. Cruise Down Under - CDU (2006), Revised Action Plan for the Development of the Australia-Pacific Cruise Industry 2006Google Scholar
  14. Singh & Amrik (1997), Asia Pacific Tourism Industry: Current Trends and Future Outlook, Asia Pacific Journal of Tourism Research, 2 (1), pp. 89–99CrossRefGoogle Scholar
  15. Singh & Amrik (1999), Growth and Development of the Southeast Asia Cruise Line Industry, Asia Pacific Journal of Tourism Research, 3(2), pp. 24–31CrossRefGoogle Scholar
  16. Valletta Waterfront (2008), News Detail, 30 July 2008Google Scholar
  17. Wall Street Journal (2008), 27 April 2008Google Scholar
  18. Wild, G.P. (2007), Cruise Industry Statistical Review 2006Google Scholar
  19. Woo, Seung & Hwa (2006), Marketing Strategy of and Prospects for the Cruise Market to AsiaGoogle Scholar
  20. World Tourism Organization -WTO (2007), Tourism Market Trends, 2006 Edition, AsiaGoogle Scholar

Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Heung Michael Kwag
    • 1
  • Eungyu Lee
    • 1
  1. 1.School of Hospitality AdministrationBoston UniversityBoston, MAU.S.A.

Personalised recommendations