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Analysis of the Asian cruise industry and its future implementation

  • Heung Michael Kwag
  • Eungyu Lee

Abstract

This study reviews the growth and development of the Asian cruise industry and its economic impact in conjunction with the global tourism and cruise business trends. The Asia Pacific region has been the fastest growing tourism region in the world due to an increase in disposable income, a longer vacation time, and an easing of travel regulations. As the Asian propensity to take a cruise as a vacation alternative rises, the cruise industry becomes a significant part of the tourism industry. The study finds that the Asian cruise industry’s future growth will be unprecedented with the implementation of effective marketing and sales promotion strategies to new emerging demographics.

Keywords

Asian Market Global Tourism Industry Life Cycle North American Market Tourism Receipt 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Heung Michael Kwag
    • 1
  • Eungyu Lee
    • 1
  1. 1.School of Hospitality AdministrationBoston UniversityBoston, MAU.S.A.

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