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The Role of Country Culture for International Management

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

Abstract

Cultural differences within and between countries affect the way business is practised. The consideration of these cultural differences and sensitivity are crucial factors in cross-cultural management. This Chapter aims to give an overview on the core characteristics that differentiate cultures and their meaning for international business.

Keywords

External Environment Human Resource Management Power Distance Uncertainty Avoidance Future Orientation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

There are no affiliations available

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