Abstract
Cultural differences within and between countries affect the way business is practised. The consideration of these cultural differences and sensitivity are crucial factors in cross-cultural management. This Chapter aims to give an overview on the core characteristics that differentiate cultures and their meaning for international business.
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© 2009 Gabler | GWV Fachverlage GmbH
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Morschett, D., Schramm-Klein, H., Zentes, J. (2009). The Role of Country Culture for International Management. In: Strategic International Management. Gabler. https://doi.org/10.1007/978-3-8349-8332-9_8
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DOI: https://doi.org/10.1007/978-3-8349-8332-9_8
Publisher Name: Gabler
Print ISBN: 978-3-8349-1488-0
Online ISBN: 978-3-8349-8332-9
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