Abstract
The aim of this Chapter is to clarify that internationalisation is not in all cases simply driven by the desire to enhance sales but that the motives for internationalisation can be manifold, with major consequences for market entry strategies, the coordination of international subsidiaries, country selection, organisation, etc.
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© 2009 Gabler | GWV Fachverlage GmbH
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Morschett, D., Schramm-Klein, H., Zentes, J. (2009). Motives for Internationalisation. In: Strategic International Management. Gabler. https://doi.org/10.1007/978-3-8349-8332-9_5
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DOI: https://doi.org/10.1007/978-3-8349-8332-9_5
Publisher Name: Gabler
Print ISBN: 978-3-8349-1488-0
Online ISBN: 978-3-8349-8332-9
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