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The Integration/Responsiveness Framework

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

Abstract

MNCs are exposed to two sets of strategic forces to which they must respond, but which are at least partly conflicting, namely forces for global integration and forces for local responsiveness. In the Integration/Responsiveness-framework (I/R-framework), a four-fold typology of MNCs has been proposed based on the differing strength of the two forces. This framework is described in detail in this Chapter.

Keywords

Local Responsiveness Strategic Orientation Retail Sales Global Integration Retail Industry 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

There are no affiliations available

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