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Corporate Social Responsibility of MNCs

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

Abstract

The interface between business and society is changing in a world in which new environmental and social risks emerge and the challenge of sustainability is apparent. The roles, responsibilities and functions of business, especially with regard to MNCs in the context of globalisation, have to be redefined. This discussion has led to the development of the concept of corporate social responsibility (CSR) in the last few years. In this Chapter models and instruments to explore and organise CSR within MNCs are presented.

Keywords

Corporate Social Responsibility Strategic Ally Corporate Citizen International Coordination Corporate Social Responsibility Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

There are no affiliations available

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