Abstract
In the previous part I have outlined why it is crucial for MNCs to become socially embedded in the local network. In this part of the paper, I outline what social embeddedness entails and how MNCs should be embedded in the local social network. First, I define social embeddedness and the relevant network partners (4.1). Then, I introduce a contingency approach, which determines the favourability of distinct embeddedness configurations, based on which I derive hypotheses proposing the different influences of embeddedness on performance (4.2).
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© 2009 Gabler | GWV Fachverlage GmbH
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Badry, D. (2009). Theoretical Model and Hypotheses. In: Multinational Companies in Low-Income Markets. Gabler. https://doi.org/10.1007/978-3-8349-8330-5_4
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DOI: https://doi.org/10.1007/978-3-8349-8330-5_4
Publisher Name: Gabler
Print ISBN: 978-3-8349-1875-8
Online ISBN: 978-3-8349-8330-5
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