Theoretical Model and Hypotheses
In the previous part I have outlined why it is crucial for MNCs to become socially embedded in the local network. In this part of the paper, I outline what social embeddedness entails and how MNCs should be embedded in the local social network. First, I define social embeddedness and the relevant network partners (4.1). Then, I introduce a contingency approach, which determines the favourability of distinct embeddedness configurations, based on which I derive hypotheses proposing the different influences of embeddedness on performance (4.2).
KeywordsCivil Society Organisation Network Partner Social Embeddedness Diverse Information Initiative Performance
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