Winning insights from quantitative data analysis
The scope of this dissertation project required initial exploratory analysis to gain potential factors and measures from qualitative research, primary and secondary sources before quantitatively testing hypothesis. While chapter 3 reported on the results of the exploratory, qualitative research phase and chapter 4 synthesized those outcomes together with the findings of the respective literature streams, the present section describes the methodology of data acquisition.
KeywordsStructural Equation Modeling Path Coefficient Modeling Technology Acceptance Price Fairness User Sample
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