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Discussion, Summary, and Future Prospects

  • Tara Ebert

Abstract

Trust plays an important role in business-to-consumer relationships. Specifically focusing on the banking industry, this work offers a new trust model by means of a meta-analysis, expert interviews, and an empirical study. The latter is a representative study on trust in the German banking system that encompasses the country's main banks. While trust has hitherto been measured only one or two-dimensionally in the banking industry, this work takes in a more detailed three-dimensional approach.

Keywords

Banking Industry Trust Building Financial Advisor Bank Crisis Trust Dimension 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Tara Ebert

There are no affiliations available

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