Together with the next section on mobile technology and mobile services, that provides the mobile infrastructure perspective on the framework for mobile supported loyalty schemes, this section constitutes the foundation for the design of the framework for the mobile-supported customer loyalty system.
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© 2009 Gabler | GWV Fachverlage GmbH
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Zeidler, C. (2009). Requirements derived from relationship marketing and customer loyalty. In: Mobile Support in Customer Loyalty Management. Gabler. https://doi.org/10.1007/978-3-8349-8301-5_2
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DOI: https://doi.org/10.1007/978-3-8349-8301-5_2
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