Meta-Analysis on the Relationship between Diversification and Performance

  • Frithjof Pils

Product diversification strategy determines which businesses a corporation should be in. As it defines the scope of a firm’s activities, it is considered a cornerstone of corporate strategy (e.g., Hofer and Schendel, 1978; Markides and Williamson, 1994; Porter, 1987).


Standard Industrial Classification Diversification Strategy Product Diversification Unrelated Diversification Related Diversification 
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© Gabler | GWV Fachverlage GmbH 2009

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  • Frithjof Pils

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