Abstract
A considerable part of firms’ marketing services are externally supplied. Although a large spend category, low involvement of purchasing prevails during the sourcing decision process. This paper develops a model of purchasing involvement in marketing service procurement along the dimensions “breadth along process” and “depth of integration”, thus contributing to the measurement of purchasing involvement. Barriers to purchasing involvement are identified as lack of skills, lack of motivation, and lack of opportunity. Case study findings also indicate that the impact of purchasing involvement on procurement performance is moderated by procurement complexity, and the duration of the relationship between the purchasing and marketing employees.
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© 2008 Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2008). Barriers of Purchasing Involvement in Marketing Service Procurement. In: Sourcing of Services. Gabler. https://doi.org/10.1007/978-3-8349-8146-2_3
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DOI: https://doi.org/10.1007/978-3-8349-8146-2_3
Publisher Name: Gabler
Print ISBN: 978-3-8349-1190-2
Online ISBN: 978-3-8349-8146-2
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