This section describes in detail how the author intends to achieve the objectives of the study. This includes:
  • a discussion of the suitability of the method chosen (see section 5.1 Selection of suitable method)

  • a description of the instruments used to collect and analyze the data (see section 5.2 Instruments) and of how they complement each other (see section 5.3 Synergistic fit of methods)

  • an overall evaluation of the method (section 5.4 Evaluation).


Corporate Sustainability Corporate Sustainability Performance Qual Data Collection Rationale Implementation Sustainability Officer 
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  1. 14.
    As the corresponding Thomas-Theorem postulates: “If men perceive situations as real, they are real in their consequences.” (cited in Rogers, 1995, p. 209)Google Scholar
  2. 15.
    However, it should be noted that — strictly speaking — such studies only justify the interval treatment for their individual sample — in the case of Crask — US college students (Crask et al., 1987, p. 336)Google Scholar
  3. 21.
    Multiple linear regression is based on the assumption that residuals are homoscedastic, i.e. normally distributed with a mean of zero (Mason et al., 1999, p. 475).Google Scholar
  4. 22.
    External validity is given if results can be generalized to other individuals, situations or points in time (Bortz et al., 2002, p. 57; Saunders et al., 2003, p. 102).Google Scholar

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© Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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