Abstract
The goal of this thesis was to show how profitable customer relationships can be developed and maintained using analytical CRM. Specifically, the goal of this thesis was to identify the drivers of relationship breadth and predict relationship length and depth in non-contractual settings.
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Stiftung Warentext (2004), “Die Nagelprobe,” Test, 6, 58–61.
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© 2008 Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2008). Reflections on Developing and Maintaining Customer Relationships in Non-Contractual Settings. In: Analytical CRM. Gabler. https://doi.org/10.1007/978-3-8349-8121-9_6
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DOI: https://doi.org/10.1007/978-3-8349-8121-9_6
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