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Analytical CRM pp 171-182 | Cite as

Reflections on Developing and Maintaining Customer Relationships in Non-Contractual Settings

Abstract

The goal of this thesis was to show how profitable customer relationships can be developed and maintained using analytical CRM. Specifically, the goal of this thesis was to identify the drivers of relationship breadth and predict relationship length and depth in non-contractual settings.

Keywords

Support Vector Machine Customer Relationship Loyalty Program Repurchase Intention Valuable Customer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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  1. Stiftung Warentext (2004), “Die Nagelprobe,” Test, 6, 58–61.Google Scholar

Copyright information

© Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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