Research work foundation

Abstract

In the Audi all-road Quattro project the criterion for the three partners and especially for Audi and Magna Steyr for collaborating was the need to combine certain capabilities required for the new vehicle concept. Each of the companies relies on their own core knowledge assets to generate rents in their market. Nevertheless, in order to survive, be successful, and realize the project, partners combined their assets. The better the partners performed the transfer process, the more successful the Audi all-road Quattro project was.