The Audi-Magna Steyr collaboration to develop the Audi all-road Quattro indicated that the partners involved were urged to combine knowledge assets and leverage their capabilities in the joint work in order to be successful. How did Magna Steyr, Audi, or the third partner transfer their knowledge to the other partners, enabling the development of the new vehicle?
KeywordsKnowledge Transfer Research Approach Case Study Design Original Equipment Manufacturer Select Case Study
Unable to display preview. Download preview PDF.