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Abstract

Scholars and practitioners argue that organizational culture has a strong impact on innovation and innovation success. Nevertheless, empirical evidence is scarce297. A review of the literature on organizational culture indicates that corporate culture is a complex and multifaceted element of an organization. Whereas many authors state that research on organizational culture is highly important, literature still lacks sufficient operationalizations and empirical studies of organizational culture298. The following section addresses corporate culture in detail. Corporate culture will be defined and its major models and typologies will be described. Afterwards, innovation culture will be introduced as a subculture of corporate culture.

Keywords

Organizational Culture Open Innovation Market Orientation Entrepreneurial Orientation Business Unit 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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