In this chapter, the reasons why OSS might be introduced to the corporation in a top-down fashion will be looked at. For this, I will assume the role of top-management to understand its evaluation of OSS. Management can be expected to decide in favor of corporate OSS engagement and initiate its top-down adoption if they see that this would be beneficial to the corporation and against it when the downsides outweigh the advantages. In the course of this chapter, I will thus analyze if and under which conditions this decision can be expected to be in favor of OSS.
Business Model Capital Market Stock Price Abnormal Return Event Window
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