Abstract
Major obstacle for user innovations to penetrate into business has been the lack of methodology to quantify the effectiveness of user innovations. This article aims to introduce cases where user innovations were quantified. Furthermore, it provides a comparative analysis of their effectiveness against non user-innovated products. The implication of quantifiable user innovations in business is immeasurable. Accessibility to this methodology opens doors to many practitioners to adapt user innovations in their operations. Objective analysis and comparison of innovations are made possible now. In other words, by quantification, whether user-innovated or not, each innovation is made possible to be objectively compared solely on their effectiveness.
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Nishiyama, K., Ogawa, S. (2009). Quantifying User Innovation in Consumer Goods Case Study of CUUSOO.COM, Japan. In: Hinterhuber, H.H., Matzler, K. (eds) Kundenorientierte Unternehmensführung. Gabler. https://doi.org/10.1007/978-3-8349-8051-9_23
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