New Market Entry: How to Internationalize a Web 2.0 Firm

  • Lukasz Gadowski
  • Michael Petersen


Spreadshirt is the ‘things you wear’ answer to the growing desire for personal branding — letting customers quickly create one of a kind, high-quality, expressive apparel. Two types of customers include:
  • Buyers. Like tattoos, phone skins, and MySpace or Facebook pages, Spreadshirt lets people show ‘who’ they are through shirts, shoes, bags and more, with affordable prices, fast delivery, and no minimum quantity.

  • Sellers. With Spreadshirt’s online shop platform, sellers offer their creations without worrying about managing inventory, accepting credit cards, manufacturing, shipping, or customer service. Shop partners focus on the creative part... Spreadshirt delivers the rest. Shops are free to set-up, and standard shops are free to maintain.


Market Entry Online Shop Personal Branding Reserve Time Affordable Prex 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Recommended Resources


  1. http://www.spreadshirt.comGoogle Scholar
  2. http://www.cafepress.comGoogle Scholar
  3. http://www.zazzle.comGoogle Scholar
  4. http://www.threadless.comGoogle Scholar
  5. http://www.configurator-database.comGoogle Scholar
  6. http://www.openinnovators.deGoogle Scholar


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Copyright information

© Gabler | GWV Fachverlage GmbH, Wiesbaden 2009

Authors and Affiliations

  • Lukasz Gadowski
  • Michael Petersen

There are no affiliations available

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