Business Growth under Discontinuous Change: Survival of the FITtest

  • Wolfgang Groß


The company’s history dates back to the state owned VEB Fettchemie in today’s city of Chemnitz, Saxony. VEB Fettchemie developed a new cleaning powder in 1954. Having more than 400 employees throughout the planned economy of East Germany, the company was privatized 1993 after the reunification of Germany. Subsequently, FIT GmbH was founded.


History Date Financial Information Plan Economy Discontinuous Change Brand Awareness 
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Copyright information

© Gabler | GWV Fachverlage GmbH, Wiesbaden 2009

Authors and Affiliations

  • Wolfgang Groß

There are no affiliations available

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