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Business Growth under Discontinuous Change: Survival of the FITtest

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Strategies for Innovators
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Abstract

The company’s history dates back to the state owned VEB Fettchemie in today’s city of Chemnitz, Saxony. VEB Fettchemie developed a new cleaning powder in 1954. Having more than 400 employees throughout the planned economy of East Germany, the company was privatized 1993 after the reunification of Germany. Subsequently, FIT GmbH was founded.

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Recommended Resources

Online

  1. http://www.fit-gmbh.de

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  2. http://www.henkel.com

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  3. http://www.pg.com

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© 2009 Gabler | GWV Fachverlage GmbH, Wiesbaden

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Groß, W. (2009). Business Growth under Discontinuous Change: Survival of the FITtest. In: Strategies for Innovators. Gabler. https://doi.org/10.1007/978-3-8349-8010-6_6

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