Abstract
The Lange Uhren GmbH has its headquarters in Saxon Glashütte nearby Dresden. The company manufactures precious wristwatches of the highest quality and price standard. Watches are distributed worldwide at carefully selected locations under the brandname ‘A. Lange & Söhne.’ More than 400 superbly qualified craftspeople with a passion for watchmaking and a love of perfection manufacture a few thousand exclusive watches per year. The production of the models takes place in small batches. The product range of Lange Uhren GmbH enjoys a high recognition factor.
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Krone, F. (2009). Venture Creation in Watchmaking: Where Innovation has Tradition. In: Strategies for Innovators. Gabler. https://doi.org/10.1007/978-3-8349-8010-6_4
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DOI: https://doi.org/10.1007/978-3-8349-8010-6_4
Publisher Name: Gabler
Print ISBN: 978-3-8349-0761-5
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