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Settings and Research Methods

  • Christine Grimm

Abstract

The choices we make in the course of designing our research influence its outcome. For instance, if we investigate the phenomenon in question via questionnaires we receive a different type of data than if we approach a topic with ethnographic methods. Not only is the data we collect different but also the way in which we approach and analyse what we find. Therefore, to comprehend and evaluate the conclusions of research projects, it is necessary to understand the research design behind them.

Keywords

Project Manager Participant Observation Customer Relationship Management Support Team Meeting Room 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Christine Grimm
    • 1
  1. 1.ZurichSwitzerland

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